Mr. Rayynor Silva, one of the most senior radio personalities in today’s broadcasting field in Sri Lanka. His experience of 19 years in the 20 year old private radio broadcasting industry has given him an invaluable in-depth insight of the industry.
He was also awarded the highest media honorary title and honorary award of “Vishwa Keerthi Maadya Shoori Jana Prasaada” in honor of the services rendered during the Vanni Humanitarian Operations, last year.
Rayynor Silva was also the youngest President in the history of the IAA (International Advertising Association) Sri Lanka Chapter. It was during his tenure that the Advertising Awards “Chillies” was formed in collaboration with the 4A’s.
Adding another notch on his belt, Rayynor Silva introduced the first ever Digital Ready /HD Ready TV Channel to Sri Lanka in May 2012, in the form of Hiru TV. Hiru TV is the single largest investment ever made to set up a television channel in Sri Lanka, and is equipped with the next generation technology of Digital Ready and HD Ready, and was launched with islandwide coverage from day one, revolutionizing the country’s television industry by setting up its first television channel.
Hiru TV has not only given high emphasis on coverage; it has also put in a lot of effort towards the clarity of transmission as well as quality of delivery. Ensuring such quality standards never seen before in the history of Sri Lankan television, and the technology used by Hiru TV is in par with global giants such as Star World.
Hiru TV is a combination of a general television channel and a music television channel delivering more colour, attitude and personality to the Sri Lankan television viewer.
Hiru TV’s programming line up is created to mesmerize television viewers in Sri Lanka and will feature some of the best variety of programmes, movies and teledramas, taking Sri Lankan television viewers towards a new wave; shifting their attitudes and perspective.
The Head Office is situated at the World Trade Centre, and currently occupies the entire 35th & 37th Floors in the East Tower of the World Trade Centre.
Asia Broadcasting Corporation Private Limited., the owner of Hiru FM / Gold FM / Sun FM / Sooriyan FM /Sun FM, Shaa FM and Hiru TV is a part of Rayynor Silva Holdings, a large BOI Company registered under Section 17. Launched in July 1998, not only is Asia Broadcasting Corporation (Private) Limited the largest Radio Network in Sri Lanka, this company has also revolutionized the Media industry by setting up Sri Lanka’s First Ever Private Tamil Channel - Sooriyan FM, along with Sri Lanka’s First Ever English Oldies Channel - Gold FM and Sri Lanka’s First Youth Channel Shaa FM, not to mention Sri Lanka’s number one Sinhala channel - Hiru FM and Sri Lanka's youth English trend setter ; Sun FM, and very recently the first ever Digital Ready /HD Ready TV Channel in Sri Lanka, Hiru TV.
Today, each radio channel has secured the Number One slot in its targeted segment as the preferred channel and has accumulated a massive & “loyal” listener base, due to the untiring efforts of a young and dynamic team driven to achieve only the best!
Currently, the company is being successfully steered by Mr. Rayynor Silva.